Three Points on the Agenda --DeWese

Driving the Economy

My point is that, more than any outside factors, people drive the economy of individual companies. And, within these people, leadership is the most important factor affecting the economics of your company.

Okay, first item on the agenda—"The Importance of Customers."

The CEO of a $40 million sheetfed company told me recently, "We never started to grow until we learned to say, 'Yes!' " His statement reminded me of a small newspaper clipping I keep in my wallet. I'm not sure who wrote these lines originally, but they should be the 10 Commandments of Selling. I'm going to paraphrase the newspaper author to make her words a little more politically correct. She wrote: