Three Points on the Agenda --DeWese

* A customer is the most important person in your business.

* A customer is not dependent on us. We are dependent on her/him.

* A customer is not an interruption of our work. She/he is the purpose of it.

* A customer does us a favor when he/she gives an order for printing or allows us to quote a job. We aren't doing them a favor by performing (it's our job).