Three Points on the Agenda --DeWese

* A customer is the lifeblood of this, and every, business. The customer pays your salary.

* Without the customer we would have to close our doors.

You may think the author's words are platitudes and unrealistic. If you do, why not consider a career in sheep herding? The printing companies that embrace these principles from top to bottom—CEOs, corporate officers, operating managers, the sales department, press room, prepress, bindery and transportation—are the companies that create good company economies during bad national economies.