Three Points for Improving Your Business--Harris DeWese

In my first column, back in 1984, I wrote about women in print sales. I said that our industry is sexist and male dominated. That hasn't changed much. I also said that I believed women make great printing salespeople and that companies should hire more women.

In 1984 I predicted that our customers would be turning more and more to women as a source of talent for their print production or print purchasing departments. Well, I told you so. About 65 percent of all print buyers are now female. But today only 30 percent of all print salespeople are female.