Tidewater Direct Acquires The Notepad Store
Tidewater Direct, a direct mail component part supplier with three plants nationally, announced the integration of the Notepad Store into its Centreville printing operation. The Notepad Store, of Wallingford Connecticut, was a well-known manufacturer of generic notepads for non-profit agencies and the trade since 2017 led by President Kevin Corbett. Tidewater Direct is known for high-quality direct mail printing, to include continuous forms printing, commercial inkjet printing and finishing to the trade, pharmaceutical printing, and direct mail generic insert printing. Common generic formats include buck slips, terms and conditions, generic letters of all types.
With its fleet of conventional and inkjet presses, to include Sunday 2000s, Sanden 1500s, and Screen 520 HD and NX inkjets, Tidewater is well-positioned to vertically integrate with the Notepad Store’s padding equipment to offer a full-service solution for direct mail, pharmaceutical and retail pads. “This integration demonstrates our commitment to our business model and to our clients,” remarked Geoff Eisenberg, President and Chief Operating Officer of Tidewater when asked about the philosophy behind this acquisition. “We’re excited to offer this new product to our clients and feel that we’ll create a value proposition that makes a lot of sense in this space.”
Kevin Corbett, now Director of Notepad Sales for Tidewater, added that “Printing and padding under one roof, not to mention Tidewater’s ability to personalize and sort, will significantly enhance the go-to-market strategy I had created at the Notepad Store.” Tidewater’s business model as a direct mail component part supplier, supports direct mail contractors, letter shops, and some of the largest printers in the world with trade continuous inkjet printing and finishing, high-quality continuous forms printing, terms and conditions, buck slips, brochures, and other types of traditional commercial printing. Tidewater’s clients consist of vertically and non-vertically integrated direct mail contractors that partner with Tidewater in either a primary, specialty, or overflow capacity. Notepads enhance that service offering. “It’s great to integrate what I created into a larger organization and be part of a larger team,” said Corbett.
Jim Brandt, general manager of Tidewater’s Centreville facility and bindery guru, indicated that the company has reinvested significantly in its bindery and pressroom this year. “It’s exciting to lead an organization that is positioned for growth and reinvests itself.” Brandt added, “In addition to this new endeavor, we’ve added several pieces of cutting and folding equipment in 2024 that have all improved throughput, increased efficiency and reduced labor. I can’t wait to see what kind of automation we can bring to this process to make an impact for our customers.”
Tidewater continues to show investment in its customers through strategic staffing and equipment acquisition and expanded service offerings. These investments align with customer best interests, and position Tidewater as the printer of choice for buyers that need to deliver value, quality and consistency to their clients.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
