‘Printers Continue to Dig Their Own Graves’ —Michelson
Launched 25 years ago as a small laminating shop that eventually migrated into UV coating, folding carton converting, high-end finishing, and kitting/assembly and fulfillment, Vista had spent a long time observing which services made money for printers, and which didn't, before launching its own pressroom a few years back. In conjunction with purchasing the assets of Centennial Press—a local mail house and digital printing operation—today Vista operates a 44˝, six-color Komori sheetfed press with coater; a half-size, six-color Heidelberg 4/2 perfector with coater; as well as a Canon 7000 imageRUNNER color digital press with in-line finishing and three Konica bizhubs. Its in-house bindery houses folding, stitching, cutting, creasing and mailing equipment.