Buyers’ Great Expectations —Dana

Sheer hyperbole! I don't like hearing that print buyers are demanding, unreasonable and focused solely on price. Says who? I've known hundreds of professional buyers since the late '80s. Most of them were—and are—reasonable, conscientious professionals with an eye for quality and value. They're no different from anyone else purchasing products and services. They do the best they can with the time and resources they have.