Buyers’ Great Expectations —Dana

What Print Buyers Value

Let me tell you what print buyers expect.

Corporate and agency print customers have common expectations from the printing industry. Naturally, high-quality printing at a fair price is Number 1. I rarely see bad printing anymore. It's easy to get jobs done well. So, tuck that expectation in your breast pocket. It's a given, and if your printing stinks, you're in the wrong business.