Buyers’ Great Expectations —Dana

Print buyers expect professionalism. This includes everything from how your company telephones are answered, to the quality of your e-mail messages, to the courtesy extended by your delivery staff. Plant tours should be conducted professionally, for example, with no offensive calendars or shoptalk assaulting customers. Employees should greet customers with a handshake and a smile. Sales reps should dress professionally (not to be confused with formally).