Buyers’ Great Expectations —Dana

This will sound kind of weird, but print buyers expect honesty. It doesn't mean that they've been lied to. What it means is that they hold their printers to their word. Do you do what you say you'll do? If not, do you tell your customers and explain what happened and how you're handling it? Do you deliver on your promises? Can your clients count on you and, by extension, your company, to get the work done as expected? Through many surveys I've conducted with print customers over the years, honesty is the always the Number 1 quality they seek in a print rep.