Buyers’ Great Expectations —Dana

Print buyers expect good communication from their printers. No, make that great communication. They want to be kept in the loop when jobs are in production. They don't want to have to chase you; they prefer that you share important information proactively—such as job status, date changes, etc. Be mindful of jobs in production and contact customers to fill them in. As your relationship with a buyer grows, you'll get used to what an individual wants from you, and how to deliver job status updates.