Environmental Compliance — Being ‘Green’ Reduces Red Ink
Print-buying decisions are the result of much more than environmental considerations. And, print customers rarely change suppliers solely because they feel it is a socially responsible act. So, it is very difficult to know to what extent new business, which seems to be derived from an eco-friendly business strategy, is really the result of those efforts, or whether the increased business is part of a bigger picture that involves other issues such as quality, price, customer service, etc., that play into the marketing mix.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
