Environmental Compliance — Being ‘Green’ Reduces Red Ink
Yet, such programs as certification by the Forest Stewardship Council do add to a printer’s reputation for acting socially responsible and will help to open doors at firms that adopt eco-friendly policies, such as those at Starbuck’s, Nordstrom’s, etc. But, opening a door is only a start, and being able to walk through that door still requires execution and delivery of a quality product.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
