Tips on how Commercial Printing sales reps can fine tune their skill sets.

One of our respondents wrote: “A sales rep needs to respond to my technical needs and questions quickly. If he or she has to repeat my questions to their plant personnel, then I would prefer to deal directly with those individuals.”

• The rep is the liaison between the buyer and the supplier. If a sales rep can’t be counted upon to accurately communicate the needs of the buyer to the printing company, or the project specs and deadlines to the buyer, it doesn’t matter how good the printer is; the buyer will find a rep who is dependable.