Tips on how Commercial Printing sales reps can fine tune their skill sets.

Help them plan for the most effective way to print their projects. Making their lives easier will guarantee customer loyalty.

• Offer suggestions. As one buyer said, “A sales rep must know our business and be proactive on how best to run jobs and save us money.The rep must be completely involved in the day-to-day activities of our account.” Of those surveyed, 74 percent stated it is very important for a sales rep to explain how their company can provide the best solutions for print projects.