Gaining Sales Advantages —Morgan

• Demonstrate dedication. Be willing to go the extra mile. Call the print buyer after their project has been completed to see how satisfied they were with the end result. Did it meet their expectations?

The salesperson is a print buyer’s primary link to the printing company. Thus, it is imperative that their partnership is one of trust and respect. Start off on the right foot by demonstrating you are knowledgeable, helpful and true to your word—and you will gain and maintain customer loyalty. PI