Tips on how Commercial Printing sales reps can fine tune their skill sets.

So what can give a print supplier the competitive advantage in today’s market?

At Print Buyers Online.com (PBO), we set out to answer this question by polling major print buyers. One of our Quick Poll surveys confirmed 68 percent of people agreed with the following statement: “Most print sales reps believe price is the primary criteria for a printing company to be awarded a job.” But how has this belief become the industry standard when extensive surveys conducted by PBO yield different conclusions? When asked why a particular supplier is chosen, could it be buyers said it came down to price because that is the easiest answer to give? In truth, the reason is much more intangible and complex.