Tips on how Commercial Printing sales reps can fine tune their skill sets.

PBO is in the unique position of representing both sides of the buyer/supplier fence. Due to this, our members feel comfortable sharing the real reasons behind their decision-making processes. After hearing several versions of “most of the time, a good working relationship with the sales rep is a huge factor in working with a print supplier on a regular basis,” we decided to delve deeper to determine what characteristics go into choosing a new printer.