Tips on how Commercial Printing sales reps can fine tune their skill sets.

• Update your collateral material. Sixty-one percent of our members stated a printer’s collateral material is important in identifying them as a prospective partner. Such material is a printing company’s portfolio, and potential clients will make assumptions based upon its content. From packaging ideas and diecuts to printing technologies and printing techniques, good collateral is an excellent marketing tool—but only if it is of good quality and representative of the capabilities of the print supplier.