How to Make a Sale: A Print Buyer Weighs In

(Editor's Note: At the request of the experienced print buyer who authored this piece, Printing Impressions agreed to keep the identity of the writer anonymous.)

So, you're a print salesperson trying to get a new account. Maybe you're changing careers or are young, so you don't have much experience. Maybe it's a third-generation family business, or you got the job when "Where's the beef?" was airing on TV. Heck, maybe you're the company owner. Regardless, it can't hurt to get the perspective of a print buyer.