How to Make a Sale: A Print Buyer Weighs In

How to Contact Me:

• Send me an e-mail. Follow up a few days later with a call if you don't hear back. Don't contact me more than once in the space of a week. Don't reach out on Mondays or Fridays.
• I want a quick hook, not a 12-paragraph e-mail or a four-minute speech/voicemail. So, don't go into a lot of detail…yet. Remember those bullet points?
• Don't reach out the week before you go on vacation. If it takes me a few days to respond, what if I call and you're out or I get an out of office response? I'm not going to chase you down.
• Don't say you're going to follow up unless you really mean it. If you can't be bothered, why should I be?

Now you've got my attention. If you've impressed me, I'm going to reply, and maybe set up a meeting.