Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

You've sold a Web-to-print (W2P) solution into one of your key accounts. Now what? When it comes to online document portals, it's not "build it and they will come." Depending on the complexity, there can be significant costs associated with setting up the portal, creating the templates and working through the back-end workflow issues. Once the client makes the investment, you want to make sure that they are using it.