Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

Among the tactics used:

• The same look used for both internal and external Websites to maintain consistency and increase comfort level.
• Department wiki developed to offer basic instruction.
• Stories disseminated on internal newsfeeds to get users talking about the new service.
• Training offered for groups of users within the company. If the manager of the department wants hands-on training, the shop will provide it.
• Tours of the print shop are available on request.

"Tours give customers confidence that they aren't just submitting orders to some unknown place," says Craig Allen, print systems administrator at Sun Life Financial. "Customers see a team of professionals, and they are much more confident using our system."