Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

The Toro Co. used a similar strategy when launching its internal PTI Marcom portal. After training, the manufacturer saw its number of users double. When first launched, its WebCRD portal had only about 200 users. But after a Webcast that promoted the benefits to the company's national network of distributors and sales reps, its user numbers grew to 400.