Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

5) What is the plan for ongoing education? Even once the rollout is complete, successful implementers say, your job is not done. There will be regular changes, products added to the store and products removed. All of that requires ongoing education, too.

Darwill's Pageau suggests that, every time there is a significant addition or deletion to the catalog, corporate pull down its database of active users and communicate changes directly with them. "You know who your active users are because each has a user name and password," he notes. "That lets you know who is actually using the site, so you can e-mail the group and communicate with those users directly."