Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

According to "Web-to-Print: The Promise, the Potential, the Reality," a 2013 survey conducted by Epicomm (NAPL) and sponsored by Xerox, 58 percent of W2P implementers reported a client utilization rate of 5 percent or less, and 92.8 percent reported a rate of 20 percent or less. The average rate was just 11.3 percent, or a little better than one in nine clients. At the same time, more than half of Epicomm's respondents indicated that W2P has increased their sales—58 percent, up from 52 percent the prior year.