Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

"We had been approached by several printers with the concept [of Web-to-print], but they approached it like, 'This is a print solution for you,' " reveals Lindahl. "If they had approached us with a turnkey solution, we would have been more open to hearing what they had to say. But they were too focused on the print side."