Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

When Toro first launched its W2P solution, it started small— just a few templates—but, after its Webcast, it started to get requests from distributors and sales reps with ideas for products they'd like to order (including the ability to use assets across both print and digital channels).

12) Have a champion inside your client's company. Successful Web-to-print rollouts have a champion inside the client company who understands the value of the portal and works to facilitate adoption internally. This includes marketing, sales and customer service.