Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

1) Charge for development, template building and execution. When something is free, it is perceived as having less value than something that is charged. This was one of the lessons learned by Darwill, a Hillside, IL-based shop that was "creating W2P portals before W2P came in a box."

"In the beginning, there was this dream that you just have to centralize the artwork and decentralize the execution, and you'll get money pouring in. So, many printers would do the development for free," says Mark Pageau, vice president of sales for Darwill, which built its own POD storefront, ForSite.