Build Trust, Build Business —Morgan

In addition to helping customers track and justify AA costs, you can help them track and analyze their annual costs. This helps them to understand the big picture and make decisions that are smarter overall.

Analyze the “Hit Ratio”

Compare the number of jobs quoted vs. the jobs won. When you analyze the “hit ratio,” you’ll be able to identify additional opportunities that otherwise might be missed. If you look carefully, you’ll be able to see patterns with the types of jobs that you consistently win and consistently lose with the customer. This can help your customer understand how to utilize your company better.