Build Trust, Build Business —Morgan

• Show your customer that you are handling your own business well. By delivering relevant financial information to your customer, you are demonstrating that your own financial house is in order. This builds a level of trust and respect with pricing and billing issues.

• Be seen as a resource. Partnerships with customers have become increasingly important. In fact, in a survey that my company Print Buyers Online.com conducted with print buyers, more than 30 percent of respondents said that printers have to be on an approved list even to quote on projects. Being a valuable resource keeps your company relevant. It’s not just about delivering the job on time and error-free, it’s about helping your customers succeed and conduct their business better.