Farquharson/Tedesco on Business Development: Presidents Day Sales Analogies
Listening isn't enough. If you want to provide useful leadership to your clients, take a walk in their shoes. Understand their obstacles, pains and the challenges that keep them up at night. If you can visualize their problems and present solutions, you'll sell more! Trust us—we're in sales!
Picture your exasperated prospect waiting for a print shipment that should've arrived. Imagine them sheepishly telling their client or boss that a key deadline will be missed because their printer—you—let them down. This sort of visualization will help you better understand the challenges of the people you're trying to influence. From there you can provide the guidance they need to better succeed.
- Places:
- America
- Washington
- Yorktown
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
