Mailing & Fulfillment — Five Steps to Become an MSP

How do you know when you have achieved the MSP status? This was alluded to in the previous answer, but several other factors have to be considered for your company to be awarded this designation.

The first factor is with whom you are dealing. If you’re talking to senior marketing executives, you are at the right level in the organization. The second factor is what is discussed during the conversations with these executives. If you are discussing marketing strategy—and not printing—then you are firmly in the MSP world. Focus should be on how to improve the marketing operation and performance, and not how to get more print jobs.