Mailing & Fulfillment — Five Steps to Become an MSP
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Tom Quinn
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There has been a reluctance by some printers to add this service because of the low revenue experienced from mailings—many times less than $1,000. However, by adding mailing services, the printer learns how to handle data with records and not graphic data. It starts the value chain/account control cycle. Furthermore, the addition of the next step will most certainly require the printer to add mailing services.
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Tom Quinn
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