Mailing & Fulfillment — Five Steps to Become an MSP

The addition of a digital printer and software, which provide the capability to produce color variable printing combined with Web-to-print utilities, elevates the printer’s usefulness to marketing departments and allows the printer to provide support in one of the basic fulfillment applications: lead inquiry fulfillment. Some variable printing project sales are transactional, but many are programs that require the addition of sales personnel who are data savvy and consultative. You may need to add a specialist from outside the organization to assist in this sales cycle.