Mailing & Fulfillment — Five Steps to Become an MSP
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Tom Quinn
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One of the traps of this adoption sequence is that many printers think Web-to-print software is capable of managing a fulfillment program. We have not reviewed one such package to date with a warehouse management system capable of managing inventory for the long-term. Adding fulfillment programs also formally introduces the need to understand establishment selling and the differences of a service business model. Mastering this function will provide the organization with the necessary sales and marketing skills to move forward with additional services.
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Tom Quinn
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