Mailing & Fulfillment — Five Steps to Become an MSP

4) Add Related Marketing Services. Many printers have already entered into the modern marketing era and are offering e-mail blasts, PURLs and associated landing pages. These services will continue to be adopted by marketing departments to improve their prospecting skills and to provide valuable performance feedback metrics. They usually only mean the purchase of new software and will have the added benefit of requiring the printer to become proficient in database management, hygiene and utilization.