Mailing & Fulfillment — Five Steps to Become an MSP

Although we have been adding data components as we progressed through the steps, it is at this juncture that a printer will really turn the corner from a production-centric to an information-centric company.

5) Add Creative Services. This is a difficult step for many printers because they have built their businesses on relationships with creative and advertising agencies. However, we have found that very few agencies see the direct marketing business and the need for great databases in the same manner required to totally assist clients. We, therefore, recommend that a printer approach this market from a direct marketing creative standpoint. It may be necessary to partner with existing clients, but the delivery system, expertise and account coordination need to reside in the printer’s organization.