Mailing & Fulfillment — Five Steps to Become an MSP

So I pose these questions concerning the new industry buzzword—Marketing Services Provider (MSP). What is the definition of a Marketing Services Provider? How do you know when you have achieved the MSP status? How do you get to be an MSP?

Before presenting answers to these specific questions, it is important to understand some background on the development of the Marketing Services Provider company description. Since assuming my position as director of fulfillment services for MFSA four years ago, I’ve concentrated on educating mailers and printers about the virtues of fulfillment and why they should get into the business. Even back then, we stressed that diversification and coined “Solution Selling” as the buzzword. We have now embellished that description of diversification to a higher level and call it “Marketing Services Provider.”