Mailing & Fulfillment — Five Steps to Become an MSP

The adoption of fulfillment services has been enhanced by the fact that 81 percent of printers have adopted fulfillment at their client’s request. Printers have been forced into the industry by the needs of their customers. This market reaction is consistent with the marketing value chain, which I have proposed for many years, and shows that each marketing initiative follows the same and predictable path: