Mailing & Fulfillment โ Five Steps to Become an MSP
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Tom Quinn
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First, print is the first element after the creative process is completed. (Printers have always been the first outside vendor in the chain, which was the reason I kept looking over my shoulder for them to take control of the fulfillment industry.)
Second, every program has data collection and management as the foundation of the initiative. It is also assumed that companies that can offer all marketing support services in the chain have a better chance of competing for the business. The obvious advantages to offering complete services are reduced time to market and reduced costs, as well as marketing personnel only having to deal with one vendor, one contact and issue one PO for the entire job.
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Tom Quinn
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