Mailing & Fulfillment — Five Steps to Become an MSP

The primary benefit to the printer is account control. Every print order is subject to competitive pressure, but it is very difficult to find a true one-stop marketing services shop.

However, it may be that this approach to the MSP answer is too limited in scope. Jonathan Margulies, director at the Winterberry Group, recently presented an enlarged marketing services value chain shown above. This new chain provides a broader scope of services required by marketing organizations and increases the types and amount of services that could potentially be offered.