Mailing & Fulfillment — Five Steps to Become an MSP

The model also includes some of the services we have been pulled into by our clients in the past several years, including variable printing, e-mail blasts and personalized URLs with landing pages. This new and expansive model has creative, strategic, data management and customer support elements new to the value chain model. Margulies advises to stay close to your core competency as you add new services, which is consistent with my original value chain model.