2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

Folding one less “sig” to No. 5 is Publishing/Non-Newspaper ($74B, -1 percent; with $11.6B to print, -2 percent), which is “blocking” our few remaining domestic book manufacturers from survival margins even as the popular/trades (0 percent) cover prices rise and unit demand falls. John Wiley & Sons (0 percent), for example, has reduced its overall print CGS by 8 percent while its newest series, For Kids, sells at 10-times the cost of production! The professional/education (-6 percent) segment, meanwhile, is at least increasing VDP in its pricing as it pushes “vanity” textbooks personalized for the instructor and reader.