2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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Book and periodicals (-3 percent) publisher Time Inc. (-3 percent post-spin-off) has already reduced its printing by 7 percent as it struggles to leverage its 23 impressive brand titles to non-print products. No national magazine nor publisher will increase circulations in 2015, and probably beyond, because they no longer want physical output, even if their readers do.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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