2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

Greetings/gift/partyware (+1 percent) will be most socially-expressed by American Greetings (+15 percent). Now privately held and divested of its display division, it will soon dominate both paper event goods and e-connections. Hallmark, 3-times larger in print, along with lesser long-time participants, are level in print as revenues and store-space collapse. Cards are out-priced to consumers.