2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

On hold at No. 3 is Telecommunications ($1.483T, -1 percent; with $12.2B to print, +mobile, other wireless (+7 percent) signal new brands and cross-promotions with telecom equipment (-6 percent). In-store, transit, FSIs and direct mail will stay level.

Cable/satellite (-6 percent) could be technologically displaced by 2018 with “cord-cutting” to streaming PC2TV. Directories (-5 percent) continue in decline as the few remaining players, like Dex SuperMedia (-14 percent) and Hibu Yellowbook (0 percent), struggle to broaden their ad and search offerings to also struggling local businesses; a crowded destination complicated by Google, Yelp, Groupon—and us! Nearly half of this sector is controlled by fewer than 30 companies; there is not much room for new entry.