2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
Two other tech sectors are downward and sideways. No. 15 Computer-ware ($811B, +Electronics ($722B, -5 percent; with $4.6B to print, +2 percent) are respectively in the cloud and on pause in print. Microsoft (+8 percent) and other software introductions are more than a year away, and ad spending will be minimal. Electronics retail FSIs and in-store graphics will remain level overall.
Shrinking in size Best Buy (-11 percent) will revamp many of its stores, perhaps sharing its space with another complementary retailer. Think Target. Radio Shack (-22 percent), once a major catalog direct mailer, may be the next of many chains to fold as online retail overtakes bricks-and-mortar.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org