2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
Banking/Insurance ($4.559T, +9 percent; with $10.9B to print, -6 percent) will be in the red with print at No. 6, as Investment/Brokerage ($1.285T, +3 percent; with $4.9B to print, -6 percent) at No. 19 no longer is promoting to individual investors. Commercial banking (+5 percent) will close more branches in over-banked areas, with the only print opportunities among the regionals. Twenty or more will merge with name changes, great for screen signage and litho direct mail and inserts.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
