2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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Capital One (+4 percent) will continue as the biggest VDP mailer with an investment that’s obviously working. Insurance and investment banking print will be mostly conventional static newsletters, mostly digitally-run offering circulars and some narrow web and sheetfed work. Security printing, covered later here, will offer high returns.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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